Sophisticated branding for a fresh take on pickleball.

Sunday Match wants to bring a new wave of pickleballers and motivate a new community of lovers of the game. Their mission: to bring more people together through activity. Rad was brought on board to help bring the branding to life—a little bit country club but without the exclusivity. Partnering with Danielle Hutchens, she brought her signature style to the paddle designs. We delivered a timeless and welcoming brand to help the brand bring better moments of leisure, for everyone.

CLIENT | Sunday Match Pickleball

SCOPE | Creative Direction, Branding & Logo Design

Paddle designs done in collaboration with Danielle Hutchens.