A relaxing lounge space to provide a VIP experience.

Upstream Music Festival

The car share program, BMW ReachNow, wanted to establish a presence at the Upstream Music Festival in Seattle. Working with Catalina Productions, we developed and designed the concept of a VIP experience for ReachNow members. Everything from floorplan, furniture, to graphics created a relaxing escape from the chaos of the festival.

CLIENT  |  BMW ReachNow

Project completed with Catalina Productions

SCOPE  |  Creative Direction, Environmental Design, Custom Fixture & Furniture Design, Space Planning, Sourced Lighting & Furniture, Graphic Design