A clean & simple rebrand on a family-owned cafe chain.

Helbachs Coffee Roaster + Kitchen is a small, family-run brand serving their community with freshly roasted coffee and a seasonal menu. When the Helbach sons took over the family business from their parents, they wanted to update the branding for their expansion. We designed a logo and identity system to tie back to the origins of their name while feeling current and fresh.

CLIENT  |  Helbachs Coffee Roasters & Kitchen

SCOPE  |  Logo Design, Icon Set, and Development of Visual Identity and Systems.

Photo Credit (in order): Emma Frances, Michael Browning, Nathan Dumlao (4 images), Nick Bratanek.