Bright and playful custom illustrations for packaging and collateral.

As part of the Helbachs rebrand, we worked to develop new packaging and collateral. Working with the incredible illustrator Jordan Lance, our goal was for each bag or item to feel like a piece of art. The bright colors bring a fun and playful element to the shelves.

CLIENT  |  Helbachs Coffee Roasters & Kitchen

SCOPE  |  Creative Direction of packaging & collateral, custom illustrations.

Illustrations by Jordan Lance